We’re proud to introduce Lorax — our brand-new AI-powered assistant, now live on the VPC website!

At VPC – Vox Populi Consultancy, we build more than websites. We build bridges between people and technology — tools that are fast, friendly, and uniquely Tongan. With Lorax, we’ve taken the next step in that mission: a smart assistant that’s always ready to help you online.

Why “Lorax”?

As many of our longtime clients and friends know, Lorax the Old English Sheepdog wasn’t just a pet — he was the heart and mascot of our business. The greatest of all great dogs. Gentle, wise, and full of character, he inspired the way we treat our customers: with loyalty, warmth, and care.

He was named after the beloved character from The Lorax — the favorite book of our founder and owner. A story about protecting what matters, speaking up, and making things better — no matter how small you feel.

“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”

We hold onto that message every day. At VPC, we care:

  • We care that you, our client, get the information you need, when you need it.
  • We care about elevating Tonga to the next level of digital growth.
  • And we care about constantly improving our business and the tools we offer — like Lorax.

So naming our AI assistant “Lorax” was never just a tech choice. It was a tribute. A symbol. A promise.

What Can Lorax Do?

Lorax is designed to be helpful, friendly, and efficient. Here’s how he serves you:

  • Answers your questions about websites, hosting, and payments
  • Guides you through launching your online business
  • Helps book appointments with our team
  • Available 24/7, even after-hours

Think of Lorax as a smart, loyal team member who never sleeps — always there to support your journey.

Tonga-Made. Tonga-Smart.

Lorax is built with our unique Tongan perspective in mind. He reflects what we believe at VPC:

  • Local businesses deserve global-quality tools;
  • That innovation should serve the community;
  • That caring is the most powerful force in business.

Say Hello to Lorax Today!

Say Hello to Lorax — he’s waiting to help you take your next digital step. Whether you’re booking a car, or making an enquiry, you’re never alone with Lorax by your side.

… And Remember:

Lorax — the dog and the AI — reminds us of something important:
It’s not about machines or code. It’s about people.
It’s about caring enough to try, and trying hard enough to make things better — for each other, for Tonga, and for the future.

Mālō ‘aupito for being part of our journey.
We can’t wait to see what we’ll build together.